What a difference a turn of phrase makes

From a Microsoft email released by Microsoft under court order in 1999:

"MacOffice is the perfect club to use on them [Apple]".

And from a Google email released by Google under court order in 2011:

"we are using compatibility as a club to make them do things we want"

(The 'them' in the second mail are the Android manufacturers).

Somehow, the Google mail evokes images of Google sitting in leather armchairs with Samsung and Motorola, smoking cigars, while a waiter holding an unauthorised Android 2.x tablet with no Marketplace looks on resentfully; the Microsoft one just evokes images of Ballmer hitting Jobs with a club.