Bizarre ad from Smith Micro

Smith Micro is one of those odd software digital distribution companies; you know, the ones with awful payment systems that don't work properly. Anyway, a while back I registered some piece of shareware through them, so I'm on their mailing list.

They just sent me this ad:



I thought it surely must be a parody, possibly at the expense of the ever-growing Adobe Creative Suite or something, but no, it exists...