Goats on eBay! Compare goats! Erm, gout. See, this is why people have issues with AdWords. No-one searching for goats is interested in gout. Actually, I'm not at all sure that anyone this century is interested in gout.
And then there was this:
Yes, dear, it is very, very weird.
Ah, but, as always, I've saved the best for last. Please note that last AdWord. First, I don't know why it's remotely appropriate to the search term, but really, that's hardly the point.
What is Howrse? Well, it's a massively multiplayer game... with 600,000 players... where you breed imaginary horses. Yes, really.
No-one normal gets excited about horse sex, digital or not, to the extent of using italics. I'm quite definite on this point.
From the terms and conditions:
Players should only apply the advice provided by OWLIENT in relation to the Game within the context of the Game. OWLIENT warns Players that the advice given (in particular in the breeder's manual) as to how to rear their horse and manage their equestrian centre, is merely provided as a rough guide. In no way should the information and advice provided by OWLIENT be interpreted as applying to the rearing of a real horse, or the management of a real equestrian centre.
Translation: in the real world, merely submitting a HTTP form will not make horses shag.
Sometimes, the Internet scares me.