Food Insanity - the Grapple

What's a Grapple? An apple that tastes of grapes, of course! Not, sadly, making this up. It's not, surprisingly enough, insane genetic engineering; just an apple soaked in grape juice. You can get them in the US and Canada, it seems.

My question is, who thought that this would be a good idea? Who, on contemplating an apple, thought 'nice, but what it needs is grape flavour'? Urgh.

Disturbingly enough, they mention that the Grapple is not Kosher certified. Now, maybe it's just not certified, but not objectionable, but I find it odd that they feel the need to mention it in the first place. Is bacon grease the secret ingredient?

"Country beef prawn roast - It looks like beef, it carves like beef, but it has the great taste of prawns!"