More awful job titles, from Tricon Global

I have previously mentioned that a lot of giant employers of low-paid workers give their staff horrendously stupid job titles.

I thought that "sandwich artist" was about as bad as you could get. Oh, how wrong I was.

Yum Foods, formerly Tricon Global (really), calls its workers "customer maniacs". Scary article here.

It may just be me, but isn't there something horribly depressing about American companies' obsession with 'the customer'? The whole 'customer is always right' thing seems to be bordering on a religion for the giant companies, and this sort of nonsense is surely pretty demeaning for the 'customer maniacs' themselves?

Of course, maybe I'm a cynical bastard. Maybe people love being called 'customer maniacs'. Who knows?