A Simple Guide to AdSense
The following is a brief guide to some of the features of Google's AdSense advertising programme for small publishers. Looking at AdSense recently, I realised it had become rather more complicated that at the beginning, when it was close to self-explanatory.
Some time ago, I wrote
a series of programming tutorials. They enjoyed modest success, less, I think, because of my skill as a technical writer and teacher than because at the time one of them was the only tutorial on its subject. They were even used as a reference in some lecture slides from Imperial College London. I
was chuffed, let me tell you!
Now, after they'd been around for a while, Google opened its AdSense platform to small publishers. Very small. As small as me, with my 100 or so hits a day, even. So I registered, and popped up a few ads, just to see what would happen, you understand. The first month was unremarkable; $4 or thereabouts. The second, ditto. Soon, though, things began to pick up, and I also started my
reverse lyrics search engine (which appears to have been the first of its kind. Finally, the big day came. I accumulated $100, enough to receive a cheque! The cheque was a rather large affair, posted from New York, and in US currency, but I thought not on this as I brought it down to the bank. Money for nothing! Or at least money for something that I was doing anyway.
Getting started. You have to be over 18. Fill in the form on the Adsense page, giving them a URL you plan to use AdSense at. Once you're approved, you can use AdSense on any page that conforms to the acceptable usage policy. Wait for a few days, and they should tell you that you're in. If you're signing up, why not use the button below? It doesn't effect your usage at all, but I may make something for referring you :)
So, how does AdSense work? First, basic content advertising. You place javascript in your pages, where you wish ads to appear. Google's spiders read your page, and try to figure out what ads your viewers would like to see. This is one thing that has improved immeasurably since the service was introduced. If you want Google to only base ads on a certain part of your page, you can enclose that part in
<!-- google_ad_section_start -> and
<!-- google_ad_section_end ->. This is particularly useful for blogs; AdSense tends to see 'blog' and go blog-crazy, even if your readers don't really want free blogging sites. Most ads are text-based (and you can specify to only use text ads if you like), and you are normally paid a variable amount per click, from a few cents to a few
dollars, depending on the market, your site quality, and various other factors. Of late, some ads also per per thousand impressions, but the amount is typically only a few cents per thousand, and tends to get lost in the noise.
If you're using a blogging service or app and don't fancy messing with templates yourself, you should check with your vendor; many blogging systems have some sort of AdSense integration.
Now, other things. You can put a Google search box on your site; if users use it and click the ads you get paid. You can also refer people to AdSense (my box above does that) and to AdWords, the ad purchasing system. Finally, and bizarrely, you can refer people to Google's custom Firefox distribution. I've never had much luck with ANY of these; your milage may vary.
When creating ad units to put on your page, you get to choose colours, size and shape, and also channel. You can create channels; you will be given statistics on each channel separately when you check your earnings. This is handy; if you want to trial whether an ad in a particular position on a particular page is making any money, just create a channel for it!
Now, it is, of course, tempting to click on your own ads, or get friends to do so for you. Google is quite good at catching people at this, though, and you forfeit any unpaid earnings if this happens, along with being kicked out of the programme.
Very few people return. You are also forbidden from asking your visitors to click the links.
Problems. The single biggest problem is poor targeting of ads. If they are wrong, your visitor won't click. Unfortunately, any very high-earning keyword is likely to trump your actual content; if you mention mens' naughty bits, places of residence on the Iberian peninsula, usury, or a variety of pseudo-legal substances available on presentation of a bit of paper at Boots', those are likely to swamp your actual content.
Payment is handled by either cheque, or, nowadays, EFT. I'd recommend you set up EFT, if you live in a supported country. Just fill in your bank details, and verify the account, and AdSense revenue will start turning up in your account (assuming you accumulate more than $100). Cheques have come on a bit since I started; the Irish ones are now issued by Citibank Dublin, in euro. I was receiving a cheque every month until last month; I have now switched over to EFT.
So, is AdSense right for you? First off, for a corporate website, no. It's just silly. You're giving your competitors advertising space, and it makes your website look unprofessional. For a blog, in many cases, I think yes; it generally won't annoy your readers too much, and should help offset hosting costs. Ditto for most textual content, actually. Message boards are more complex; apparently, people just tend not to click. There are plugins for the big ones to insert AdSense masquerading as real posts, but to my mind it looks tacky and will annoy your users. Unless you have lots of traffic, you're not going to make a fortune on AdSense, but it'll often at least pay for hosting and the odd cup of coffee :)
If you have questions, feel free to ask them here, and I'll try to answer (if I know :) )