its-my-specialism

It's My Specialism!

From a recruitment company's website:

Home - ElanIT - Europe's #1 IT Recruitment Company
Elan is the Worlds leading IT&T Recruitment specialist. Our specialism and domination of the IT&T market means that we have over 5000 contractors currently ...

Now, specialism may be a word, or it may not be. My computer's spell-check certainly doesn't recognise it, and I don't think it appears in the better class of dictionary. There are 1.9 million Google results for it; that's more than 'blancmange' but less than 'partridge', just as a reference point. However, one of the top ten words is a spam site, and another has the subject "Subeject Specialism". So I think we can safely assume that this isn't a proper word. I'd certainly never even imagine using it in conversation, but then I'd never use 'productize' (100,000 hits) or 'center of excellence' (13 million hits), and yet those are popular with the more cretinous variety of spin doctor. So maybe this is a new word for that sort of person.

I wonder does the offending recruitment company recruit tech writers?

EDIT: In any case, they talk of their 'specialism [...] of the IT market'. Hmm. Someone needs a proof-reader!