Mad, mad, madPeople are stupid. This is no big secret. How stupid people are, though, continues to amaze. That piece was written by someone who earnestly believes that it is sensible to pay thousands of dollars for digital cables in a HiFi system. For transmitting checksummed, digital data over a few feet. 'Nuff said.
Edit: Ah, and he also believes in the benefits of expensive POWER CABLES. Gah.